Lesson 6: Analysing Adverts






KFC Salad Advert: 
- no long shots (too see whole body or location)

- close up and medium shot used (product) this was used to remind the viewer of what the advert was about.

- stereotype office environment, middle aged women, office job.

- the only colour is from the food, the location is bland and the food adds the colour and excitement.


Yves Saint Laurent Belle D'Opium: 
- you cant sell a smell

- shots are point of view, shots are someone watching her 'the person addicted to her'

- The wearer is the addiction whoever smells you becomes addicted to you

- black and white with a 'spotlight effect' the perfume puts the spotlight on you

- toga-esk clothing with gold jewellery, white = pure, red connotes sex
- silhouette - mystery

- secondary target audience = boyfriends, husbands if you buy it, the person you buy it for will end up like the advert.


Burger King 'Mens' food: 
- mockery of men being inferior

- mocking musical theatre

- you can be anyone to go to burger king, regardless of age, gender, socio-economic background

- stereotypes of "I AM WOMEN" now "I AM MAN"

- extreme masculinity, car over a bridge, man pulling car with a women with the burger.

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