Lesson 1: Advertising

Advertising: The creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV.


Example: https://www.youtube.com/watch?v=tyMjdXhcffw 

TA:

  • everyday working people
  • women at work who are healthy eating at work but still enjoy fast food.
  • sedentary job (don't move around, sitting down a lot)
'servin' up soul' - soul is older musical that traditionally comes from African America slavery and by KFC using the world 'soul' they are trying to portray the idea of KFC being timeless and traditional. 



First Ad: handwritten
The first print ad was a handbill written by William Caxton in 1477, it was hung on a wall of a church. It was a segment of his book called "The Pyes of Sailsbury Use" 
First Printed ad: 
Created in 1836 by a French newspaper 'La Presse'. It was the first paid print ad to be seen. 



For each individual campaign that a company produces spend different amounts on producing adverts. 





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