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Lesson 8: Technological Convergence

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Technological convergence is having everything you need all in one place, all different types of technologies comes together and work in the same product. For example, in the past if you wanted to watch a movie and record yourself and listen to music you would have to use three separate devices. In modern society we can have a camera, video player, mp3 player, game console etc all on your smart phone. This is convergence, bringing everything you need in one place on one handheld device. Technological convergence has been evolving continuously since around 1995.  The impact of technological convergence on society:  We can now get information almost instantly.  When we wake up we may get woken up by an alarm that is on our phone, use it to play the radio or music whilst we get ready, we can check the traffic or public transport schedule to see when the bus or train is coming. We are now able to bring our school work and work work home with us which restricts home time and work tim
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Lesson 6: Analysing Adverts

KFC Salad Advert:  - no long shots (too see whole body or location) - close up and medium shot used (product) this was used to remind the viewer of what the advert was about. - stereotype office environment, middle aged women, office job. - the only colour is from the food, the location is bland and the food adds the colour and excitement. Yves Saint Laurent Belle D'Opium:  - you cant sell a smell - shots are point of view, shots are someone watching her 'the person addicted to her' - The wearer is the addiction whoever smells you becomes addicted to you - black and white with a 'spotlight effect' the perfume puts the spotlight on you - toga-esk clothing with gold jewellery, white = pure, red connotes sex - silhouette - mystery - secondary target audience = boyfriends, husbands if you buy it, the person you buy it for will end up like the advert. Burger King 'Mens' food:  - mockery of men being inferior - mocking musical thea
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Lesson 5: ASA Advertising Standards Authority

The ASA (Advertising Standards Authority) codes Adverts in print, radio or video format must not be deemed harmful, misleading or offensive. Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice. • Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children. • Ads must not portray or represent children in a sexual way. • Ads should comply with the law and should not incite anyone to break it. • Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. • Marketers must not use a shocking claim or image merely to attract attention. • Ads that are suitable for older children but could distress younger children mus
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Lesson 4: Personal Attributes

Personal Attributes:  -patience, things don't go right the first time round, you will get heavily criticised for your work -time management, keep on track with deadlines, tasks and milestones -organised, know what is happening, where its happenings -team player & communication skills, work well with people -listening skills, how to act on constructive criticism -independence, having initiative -creativity What is etiquette? having appropriate manners for the certain situation you are in. the customary code of polite behaviour among members of a particular professional group Why is etiquette important when working in a media industry?  it it important to have etiquette in the media industry so that you can give a good impression to whoever you are with so that if they need someone with your qualifications in the future they will be able to use you as they trust you are know you are reliable.
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Lesson 3: Advertising Campaigns

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What is an advertising campaign? - Uses different channels to target their target audience to ensure their message gets seen. - Course of action to promote a service/ product brand identity: - A brand may comprise of a logo, slogan, colour that people associate with the brand business problem: - Approach an advertising agency to help them solve their business problem. advertising agency role:  - understanding the brand: agency will create an advertising campaign to help the brand communicate their message. The agency will work with the brand to understand what they want and who they are trying to communicate with.  -Creating a creative concept: the agency have to create a creative concept for the campaign they are making for the brand. Consisting of a simple idea which will interpreted and modified for each channel or media platform. The over arching theme will connect all the elements of the campaign to draw attention to the brand and solve their business pr
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Lesson 2: Advertising Techniques inforgraphic

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Advertising techniques:  brand summary: the reason this is used is to make the brands benefits and specialities clear. e.g. apple, they do this by focusing on the new features of the product and what they are going to offer the customers. brief: it is clear, and to the point, concise, cost effective and keeps the customer interested. rhymes: sticks in the mind and easy to remember. e.g. beanz meanz heinz repetition of brand name:   repeating something three or more times helps it to become memorable. alliteration: similar to rhyming, repeating the first letter in each word of a sentence. e.g. pick up a penguin, Krispy Kreme, weight watchers use of second person:    consumers feel spoken to personally and involved in the product or identity on offer. use of every/always: indicates the company's unswerving commitment, committed to brand, customers and products. use of present tense: universality and its timeless. Here and now. Today imperatives: asserti
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Lesson 1: Advertising

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Advertising: The creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV. Example:  https://www.youtube.com/watch?v=tyMjdXhcffw  TA: everyday working people women at work who are healthy eating at work but still enjoy fast food. sedentary job (don't move around, sitting down a lot) 'servin' up soul' - soul is older musical that traditionally comes from African America slavery and by KFC using the world 'soul' they are trying to portray the idea of KFC being timeless and traditional.  First Ad: handwritten The first print ad was a handbill written by William Caxton in 1477, it was hung on a wall of a church. It was a segment of his book called "The Pyes of Sailsbury Use"  First Printed ad:  Created in 1836 by a French n
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